Privacy Policy

Personal Information Collected

You have the option to provide personally-identifiable information to Ruly, such as your e-mail address, name, address, telephone number, age, etc. when you sign up for our mailing list, become a friend on Facebook, follow our Twitter account or participate in other forms of social networking. You are not required to provide any personally-identifiable information in order to view our website.

Non-Personal Technical Information Collected

We may collect non-personally-identifiable information during your visit to our website. Such information may include technical information regarding the type of web browser you use, your preferred language, the IP address you are connecting from, access times, keywords used to locate our website, referring links, pages you view and links you click on our website.

Use of Personal Information

Ruly does not sell or share its mailing list with other companies for commercial solicitations. Personal information is used solely to communicate information about Ruly products and services, to provide more effective customer service and to perform research and analysis to improve Ruly’s products and services.

Ruly may occasionally hire other companies to provide limited services on our behalf, such as handling the processing and delivery of mailings or processing transactions. Those service providers will obtain only the personal information they need to deliver the service, will be required to maintain the confidentiality of the information and will be prohibited from using it for any other purpose.

In rare circumstances, Ruly may access or disclose information about you, including the content of your communications with Ruly, in order to comply with the law or respond to lawful requests or legal process or act on a good faith belief that such access or disclosure is necessary to protect the personal safety of Ruly, its clients or the public.


The Ruly website may contain advertising from third party vendors, including Google and, who may use cookies to serve advertising to you based on your prior visits to the Ruly website and/or other websites you have visited. Google currently uses the DoubleClick DART cookie. You may opt out of a third party’s use of cookies to track your Internet browsing by visiting the opt out page for the Network Advertising Initiative.  If you do not opt out of cookies, any cookie installed on your computer by third party networks may be used to serve appropriate advertising to you on the Ruly website.  For more information on cookies used by Google, please visit the Google Privacy Center at this link.  For more information on cookies used by and your privacy options, please visit the Amazon Associates Privacy Information at this link.

Options to Restrict Use of Personal Information

You are not required to provide personally-identifiable information in order to view our website. If you do not want to provide any personal information to Ruly, you may choose not to subscribe to our mailing list and not to follow Ruly through any social networking media. You may unsubscribe from our emails or promotional materials by following any unsubscribe instructions in any e-mail, newsletter or personalized on-line advertisement you receive from us.  See also the above paragraph on cookies for information on opting out of third party advertising cookies.

Data Security Measures

Ruly treats personal information as confidential and takes several measures to protect the security of this information. Computers used to store personal information are located in controlled facilities and access to these computers is strictly limited to authorized administrators. Computers are continuously monitored to prevent hacking or other unauthorized access and appropriate technology measures are implemented for this purpose. If any transfer of personal information to authorized third parties is necessary, the personal information will be sent via encrypted or password-protected methods.

Collection and Use of Children’s Personal Information

Any child under the age of 18 desiring to provide personal information to Ruly to join our mailing list, etc. will be required to first submit the email address of their parent or guardian. Ruly will then contact that parent or guardian at the email address provided to request permission to add information on the child to our database. Ruly does not knowingly collect personal information on children without parental consent.

Personal Information Collected by Linked Websites

If you click on a link from Ruly to another website, the website you visit may have different policies on the use and collection of personal information than those stated in this privacy policy. Before you submit personal information to any website, be sure to read the applicable privacy policy for that website.

Changes to this Privacy Policy

Notice of any material changes to this privacy policy (such as changes to policies on disclosure of personal information to third parties) will be sent by e-mail to the subscriber. The subscriber will be given the option to unsubscribe before such changes are implemented. Minor non-material changes to this privacy policy will be posted on this website and the date of the revision and summary of changes made will be noted at the bottom.


For any questions about this privacy policy, please contact

Revision date: January 23, 2011